SEVENSTORE Unofficial Rebrand
My aim for this project was to redesign an existing brand. I chose the local fashion retailer SEVENSTORE, as its roots in the city of Liverpool interested me and I wanted to expand on this idea more than the existing identity did. At the moment, many popular streetwear retailers follow a very similar template when it comes to the visual aspects of the brand. I wanted to try and branch away from these trends to really allow SEVENSTORE to stand out among its competitors. With Liverpool having a long and important history as a port city in the UK, my rebrand aimed to focus on the themes of shipping and worldwide cultures. This meant creating a nautical theme and bringing in aspects and inspiration from cargo containers and the international shipping industry as a whole. The industrial themes also pay tribute to the powerhouse of industry that Liverpool was during the Industrial Revolution, and how this can still be seen in the city today through the architecture and culture. The emphasis of making styles and cultures from all around the world available to local customers was a key part of the new SEVENSTORE identity. Giving its consumers easy access to global fashion brands is an important selling point in this industry, and I felt that this needed to be emphasised a lot more than it is.
My aim for this project was to redesign an existing brand. I chose the local fashion retailer SEVENSTORE, as its roots in the city of Liverpool interested me and I wanted to expand on this idea more than the existing identity did. At the moment, many popular streetwear retailers follow a very similar template when it comes to the visual aspects of the brand. I wanted to try and branch away from these trends to really allow SEVENSTORE to stand out among its competitors. With Liverpool having a long and important history as a port city in the UK, my rebrand aimed to focus on the themes of shipping and worldwide cultures. This meant creating a nautical theme and bringing in aspects and inspiration from cargo containers and the international shipping industry as a whole. The industrial themes also pay tribute to the powerhouse of industry that Liverpool was during the Industrial Revolution, and how this can still be seen in the city today through the architecture and culture. The emphasis of making styles and cultures from all around the world available to local customers was a key part of the new SEVENSTORE identity. Giving its consumers easy access to global fashion brands is an important selling point in this industry, and I felt that this needed to be emphasised a lot more than it is.
