SEVENSTORE Unofficial Rebrand
My aim for this project was to redesign an existing brand. I chose the local fashion retailer SEVENSTORE, as its roots in the city of Liverpool interested me and I wanted to expand on this idea more than the existing identity did. At the moment, many popular streetwear retailers follow a very similar template when it comes to the visual aspects of the brand. I wanted to try and branch away from these trends to really allow SEVENSTORE to stand out among its competitors. With Liverpool having a long and important history as a port city in the UK, my rebrand aimed to focus on the themes of shipping and worldwide cultures. This meant creating a nautical theme and bringing in aspects and inspiration from cargo containers and the international shipping industry as a whole.
My aim for this project was to redesign an existing brand. I chose the local fashion retailer SEVENSTORE, as its roots in the city of Liverpool interested me and I wanted to expand on this idea more than the existing identity did. At the moment, many popular streetwear retailers follow a very similar template when it comes to the visual aspects of the brand. I wanted to try and branch away from these trends to really allow SEVENSTORE to stand out among its competitors. With Liverpool having a long and important history as a port city in the UK, my rebrand aimed to focus on the themes of shipping and worldwide cultures. This meant creating a nautical theme and bringing in aspects and inspiration from cargo containers and the international shipping industry as a whole.
