The aim of the is project was to design a visual identity for a reusable deodorant brand. This meant creating a visually appealing and unique concept in order to stand out among the competition. Using circular imagery is a key theme of the brand, as it highlights the reusable nature of the product.
The goal was to create a reusable deodorant brand that feels premium, minimal and stylish, without compromising environmental responsibility.
The brand challenges the traditional disposable deodorant model by introducing a durable yet aesthetic outer case, paired with refillable inserts. By transforming a routine purchase into a long-term product relationship, nue reduces waste while elevating the everyday ritual.
